Ep 234 My Biggest Failures (and Wins!) of 2025 as Travel Business Owner Artwork

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

All Episodes

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Ep 234 My Biggest Failures (and Wins!) of 2025 as Travel Business Owner

December 26, 2025 • Rita M. Perez • Episode 234

Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

I don't know about you, but 2025 was a dumpster fire in so many ways.

It also had some incredible wins I didn't see coming.

I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week.

You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year.

If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat.

Questions this episode answers:

How do you handle major health challenges while running a travel business?
What are the biggest lessons from running travel industry events in 2025?
How early should you promote a group trip or travel event?
Why is specificity important when marketing to travel clients?
How can travel advisors use networking to grow their business?
What makes Summer Camp at Sea different from other travel advisor events
How do you recover from missing Black Friday sales goals?
Why do face-to-camera reels matter for travel marketing in 2026?
How do you know when it's time to rebrand your travel business?
What are the signs you need professional branding for your business?
How can AI tools help travel advisors with content marketing?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com