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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 232 The Exact Marketing Audit I'd Run for Your Travel Business If I Was your CMO
Send Rita a text with your thoughts!
Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?
I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business.
This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so.
We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals.
Questions this episode answers:
- What does a Chief Marketing Officer do for a travel business?
- How do I conduct a marketing audit for my travel agency?
- What should I review first when evaluating my travel business marketing?
- What is a Voice of Customer audit and why does it matter for travel advisors?
- How do I evaluate which marketing channels are working for my travel business?
- What marketing metrics should travel advisors be tracking?
- How do I know if I'm spending money in the right places for marketing?
- How do I audit my website copy and messaging as a travel advisor?
- How often should I update my brand photos and marketing assets?
- What should I include in my marketing matrix as a travel advisor?
- How do I evaluate my marketing ROI in my travel business?
- Which marketing investments are worth it for travel agency owners?
- How do I know when to stop using a marketing strategy that isn't working?
- How do I identify my ideal client for better marketing results?
- Should travel advisors attend marketing conferences or industry events?
Enjoy (and take action)!
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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
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Direct EMAIL:
rita@steeryourmarketing.com