Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Ep 219 How to Reverse Engineer Your Travel Business Sales Goals for Maximum Profit (Prep for Wave Week 2024 Replay)

Rita M. Perez Episode 219

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You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused? 

That's because you're working forward instead of backwards, friend. 

I'm breaking down exactly how to reverse engineer your travel business by starting with your actual income goals and working backwards to figure out what you need to sell and how many sales you need to hit those targets. 

We're talking real numbers here, from figuring out if you need to sell 200+ luxury FIT trips or just 3 destination wedding groups per year to hit your goals. 

I'll show you why a $1,000 income goal actually means you need $1,620 in yearly income and $16,200 in sales, plus how to structure your business whether you're a Part Time Polly working 20 hours max or a Hustle Holly going for that six-figure year. 


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Questions this episode answers:

  • How do you calculate your yearly income goal as a travel agent?
  • What is the difference between sales, revenue, commission, and profit in travel business?
  • How much do you need to sell to make six figures as a travel advisor?
  • What are the essential business expenses every travel agent should budget for?
  • How do you determine your monthly sales targets as a travel agent?
  • What commission percentage should travel advisors expect from suppliers?
  • How do you factor in taxes and fees when setting travel business income goals?
  • How many cruises do you need to sell per year to make $60,000?
  • What are the best high commission travel products for maximizing revenue?
  • What supplier partnerships should travel agents prioritize for higher commissions?
  • How do you structure travel agent fees to cover business expenses and time off?
  • What is the sales volume difference between mass market and luxury travel specialization?
  • How do you account for vacation time and sick days in travel business income planning?


Enjoy (and take action)!

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