Ep 202 The 411 on B-Roll and User-Generated Content for Your Travel Agency

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B-Roll and UGC--does that sound like a new language to you??

So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content. 

I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools. 

With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.

Questions this episode answers:

• What is b-roll in travel content marketing?
• How do travel agents create effective user-generated content?
• What equipment do travel advisors need to create professional-looking videos?
• How long should travel b-roll clips be for social media?
• What editing apps work best for travel agency social media content?
• How can travel agents use voice-overs with b-roll footage?
• What scenes should travel advisors capture for effective b-roll?
• What panning techniques work best for travel video content?
  
  

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