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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs
Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs
Ep 182 Leveraging Metrics to Drive Travel Business Sales
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Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.
Questions this episode answers:
- What are the key business metrics I should be tracking?
- How can these metrics inform my business decisions?
- What should I do if my website has high clicks but low conversions?
- What role does visibility and SEO play in conversion rates?
- What tools can help track and improve metrics?
- How can AI tools improve my sales page?
- How does deleting inactive email subscribers impact my business?
- What metrics should I review at the end of the year?
Enjoy (and take action)!
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