Ep 87 What Does an Award-Winning Marketing Idea Look Like? with Cassandra Adams

Cassandra Adams of Two Chicks Travel won the 2022 Travel Age West award for Best Targeted Marketing Idea.  Listen in on this episode to hear the dish on how she runs her agency, the marketing tactic that made her an award-winning agency, and dishing on people in the industry paying to win awards.
 
 In this episode, we discuss:

·        Communicating with clients that aren't the right fit

·        Utilizing a FB Group to grow your travel business

·        Pivoting your marketing strategy, when needed

·        and so much more!

Enjoy (and take action)!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
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Email:
rita@steeryourmarketing.com